Clients and Partners

The automotive and mobility industry is experiencing profound disruption, as critical trends guarantee to reshape the way companies operate. To succeed, companies will need to transform many of their products and services, with a renewed focus on customers and technology. They must rethink how technology moves from being a business enabler, to providing a competitive advantage. The companies that make this transition the quickest, with the least friction, are well placed to gain market share and increase their return on investment. Those that don’t transform will cease to exist. Digital Dealership can support the building and execution of a strategy to secure sustainable profitability in a rapidly evolving global market.

Digital Dealership has been supporting the automotive and mobility sector for 25 years, working closely with vehicle manufacturers, suppliers, dealers, technology companies and mobility service providers, to develop innovative digital strategies and deliver CX excellence. Digital Dealership is currently working alongside multiple software providers exploring automation, consumer engagement, connected cars, electrification, digital currencies, telematics, and vehicle sharing.

Past and Present


eBay Inc. is a global commerce leader that connects millions of buyers and sellers around the world. They exist to enable economic opportunity for individuals, entrepreneurs, businesses and organisations of all sizes.

Their portfolio of brands includes eBay Marketplace and eBay Classifieds Group, operating in 190 markets around the world. Their market cap is in excess of $32B.

Digital Dealership was engaged to provide strategic direction, operational support and product road map development for their UK vehicles business, as well as general management of their $2b Parts & Accessories vertical


BP are an integrated energy business operating in 79 countries and employing 70,000+ staff. With annual revenues of $278b, they generate 3.8 million barrels of oil a day and 19.4 million barrels of equivalent oil a day through 58,000 square meters of exploration.

Bp operates under multiple brands to include Castrol, Amoco, Aral, ampm and their Wild Bean Café proposition in over 18,000 retail stores. Each of the brands has its own heritage and personality, but they all have one thing in common – they all symbolize, embody or provide tremendous energy.

But as the world demands more energy it also demands that it be produced and delivered in new ways, with fewer emissions and at BP they are embracing the challenge to deliver significantly lower emissions, with every type of energy needing to be cleaner and better.

Digital Dealership is currently supporting the general management of a BP portfolio company operating in the automotive industry, providing digital products and services to better serve workshops, franchised dealers, their supply chains and ultimately the consumer.


Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide.

The company focuses on the development, production and sales of passenger cars, vans and services. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans.

Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations.

Consultants at Digital Dealership were instrumental in the set up and launch of Mercedes Benz UK fleet sales, now turning over in excess of $1b, as well as providing financial and operational support across the UK owned retail dealer network.


Gumtree is a British online classified advertisement and community website. It is one of the UK’s largest websites for local community classifieds and is one of the top 30 websites in the UK, receiving 14.8 million monthly unique visitors according to a recent traffic audit.

In May 2005, Gumtree was acquired by eBay’s classifieds group for an undisclosed sum, however eBay disclosed that it paid a collective $81.6 million for three classified sites of which Gumtree was the largest.

At the time of the acquisition, Gumtree already was available in multiple cities in a number of countries including the UK, Ireland Poland, Canada, France, SA, NZ and Hong Kong.

Digital Dealership was engaged to provide strategic support and project management expertise to the sales and product teams, as part of a consolidation of motors propositions, now operating eBay Motors, Gumtree Motors and